About Us

Our story began in the heat of the pandemic back in 2021 when we realised that change neened to happen - both upstream and downstream.

Since that moment, we’ve devoted our energy and competencies on addressing the ever-evolving and foreseeable demands within the industry and offering our diverse expertise worldwide. By bringing R&D in-house and focusing on the fine details, we deliver innovation across our growing portfolio of brands.

We're a fully-integrated brand incubator and investment group founded and led by a team of CPG veterans, scientists and VCs. When it’s time to change the way the industry works, we’re passionate about leading from the front.

OUR VALUES

The brands we nurture are built on science, sustainability and transparency. Nothing less will do.

We ensure that all products developed and curated for each brand is backed by science and is scientifically-proven. Cutting-edge research is a community effort and we are supported by a network of global scientists.

Our vertical integration allows us to closely manage inventory levels within each brand and ensure minimal excess, causing wastage to be as minimal as possible. We are committed to developing and creating products that are socially, economically, and ecologically responsible.

We value ourselves in total transparency. We're also users and advocates for the products we nurture so we expect the best, replicable efficacy for every formula and ingredient.

We ensure that all products developed and curated for each brand is backed by science and is scientifically-proven. Cutting-edge research is a community effort and we are supported by a network of global scientists.

Our vertical integration allows us to closely manage inventory levels within each brand and ensure minimal excess, causing wastage to be as minimal as possible. We are committed to developing and creating products that are socially, economically, and ecologically responsible.

We value ourselves in total transparency. We're also users and advocates for the products we nurture so we expect the best, replicable efficacy for every formula and ingredient.